Marketing

I’m a dynamic marketer with expertise spanning corporate marketing, product marketing (+ development), and digital marketing.

I play well in the physical and digital space, and thrive at the intersection of creativity and strategy.

Corporate Marketing

Led Slalom’s Seattle marketing & events team—promoting Slalom in the Seattle market— increasing brand awareness, engaging clients, and driving business growth.

Role included:

  • Campaigns & Initiatives

  • Content Strategy (thought leadership articles, case studies, and customer success stories)

  • Internal Communications

  • Presentation Design

  • Collateral

  • Sponsorships (most notably the negotiation & management of the Slalom Experience with SoundersFC, 2016-2019)

  • Client Events

  • Social Media

  • Advertising & PR — awards earned:

    • PSBJ 40 Under 40 (2014 & 2015)

    • PSBJ WA Best Workplaces (2014 & 2016)

    • SBM 100 Best Companies to Work For (2015)

Product Marketing

Recruited as the first “in-house” designer, I drove the strategic rebranding and expansion of Lumicor’s product offering. New products and marketing efforts successfully contributed to 25% increase in year-over-year sales.

Role included:

  • Customer and market research

  • Product development & packaging design

  • Product positioning and messaging

  • Marketing materials and sales collateral

  • Website refresh

  • Managing product launches

  • Sales training

  • Trade show management

Digital Marketing

I create digital marketing strategies that connect brands with their audiences in meaningful, impactful ways. Whether it’s managing social media, developing a strong brand identity, or building websites that are both functional and fun to explore, I help brands shine online.

My approach blends creativity with strategy to elevate visibility, drive engagement, and support long-term growth.

Skilled in the following social platforms: Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and X.