Marketing

MARKETING CAMPAIGNS • COLLATERAL • SPONSORSHIP NEGOTIATION & MANAGEMENT • SOCIAL MEDIA • ADVERTISING & PR

Marketing Campaigns

Project Spotlight: Slalom’s 15th Anniversary

In celebration of Slalom’s 15th Anniversary (and as the company was founded in Seattle) our marketing campaign included:

  • On-site client appreciation events

  • Email campaign

  • Employee celebration

  • Client Event at SoundersFC match

  • Custom graphics at SoundersFC match

  • Seattle Times ad (print & digital)

Collateral

Developed compelling marketing collateral, including brochures and other print collateral, presentations, and more to product messaging and brand presence. Skilled in creating visually engaging and strategically aligned materials that support sales and marketing initiatives.

Project Spotlight: Lumicor Healthcare Brochure

Sponsorship Negotiation & Management

Negotiated marketing sponsorships and contracts—most notably the Slalom Experience with SoundersFC (2016-2019).

The Slalom Experience was an exclusive set of 15 restaurant-style tables adjacent to the pitch, available for purchase at every Sounders FC home match. The Slalom Experience was one of the most up-close-and-personal experiences at a professional sports stadium in the U.S.

Social Media Strategy & Management

Developed social media strategy to drive brand discovery and customer engagement.

Owned end-to-end execution of social content—graphic design, caption creation, scheduling, CTAs, etc (often engaging with followers on clients’ behalf) to grow audience and increase engagement.

Branding

Created and implemented brand guidelines—developing logos, typography, color palettes, and other visual elements—to ensure a strong and consistent brand identity. Applied brand guidelines across graphics, social media, print, and digital materials to maintain visual cohesion and reinforce brand recognition.

Advertising & PR

Managed local advertising and PR initiatives, speaking engagements, etc. for Slalom’s Seattle market.

Submitted for and secured local awards for office and employees:

  • Puget Sound Business Journal 40 Under 40 (2014 & 2015)

  • Puget Sound Business Journal WA Best Workplaces (2014 & 2016)

  • Seattle Business Magazine 100 Best Companies to Work For (2015)